August 27, 2002

See back side of this web page for more info...
Just ran across a site that is blatantly using the same text on their web site that they use on their product packaging or "tear sheets" (those pads of product info pages you might see in a retail store). Symbol is a company that makes handheld devices based on Palm and Pocket PC platforms -- the product page for their 2800 Series device tells the user:

"To find out how your business can benefit from Symbol's innovative products, contact any of the convenient locations listed on the back panel or visit us at"

Note that the user is already on the web site listed, but a few pages further into the site. Unless they want the user to look at the back of their monitor, I have no idea where the "back panel" of a web page is. Of course the "convenient locations" aren't provided on the web page either -- and the mobile products page that is linked shows nothing about "business benefits." Maybe they should think about how to change their web site into a truly "convenient location" -- then maybe potential customers will know why Symbol devices are worth the much higher price tag when compared to standard Palm or Compaq devices.

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