The Age of Information Architecture
Jeff Lash starts a new regular column on IA at Digital Web called IAnything Goes with a retrospective on how many Information Architects got their start.
"Information architecture helps make sure that business needs and user needs are met, leaving everyone happy, and isn't that really what it's all about? ... It's no wonder, then, that there is increased interest in information architecture. Individuals who can supplement their technical skills with solid understanding of business strategy, information organization experience, user-centric techniques and critical thinking make much better candidates for prospective employers, and much more effective employees. Businesses who realize the importance of information architecture can realize cost savings, improved organizational efficiency, improved communication, and increases in revenue."