Why be stupid when you can keep it simple?
An article on spartan design from webreference.com. The first page is golden, the rest get down into development techniques (not all of which I agree with).

A few poignant quotes:
"The first goal I have is to convince some of you to simplify everything that you are doing. There are several reasons for this, the most enticing that your income will likely go up."

"It is not easy to create something very simple, and I believe it takes more artistic talent to create a beautiful page when the designer must work within usability restrictions. There is always one thing I keep telling myself as I ponder this age-old art question. My attitude towards producing useable work is the primary reason I have made a good living as an artist for close to fifteen years without a "day job." And isn't that what it is all about?"