April 22, 2004

Good Food, Good Life, Bad Site

The Nestle corporate web site gets my vote for bad site of the day...maybe the week. I haven't seen a site quite this bad for some time. Where do you start? I could spend hours critiquing all the basic flaws (i.e. breaking widely known web usability and design standards) in this site.

Check out these pages (and issues):
- Media Centre (frames, hidden-in-plain-sight Search box placement, link colors, headquarters map)

- Home Page (what's clickable?)

- Download Kiosk (can you say "Fitt's"?)

- Internet Directory (can't see the forest for the trees and the flash)

- Country Access (nice icons by the phone #'s!)

- Careers Site Site Map (it's spelled C.O.N.T.R.A.S.T)

- Investor Relations - The designers and authors of the site show nothing but contempt for their content, not to mention their investors and other audiences by shoehorning content into little porthole-like frames and pop-up windows with ghastly PowerPoint slides shrunk down to thumbnail size. Someone there needs to read a bit of Tufte for enlightenment!

Okay, I've got to quit now...but someone at Nestle should give Rolf Molich or another decent usability consultant a call -- right after they fire their horrible design firm.

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