Nokia's CEO says usability heart of their approach

In the Financial Times' Squaring up to usability at Nokia:
"Jorma Ollila, chairman and chief executive, says usability is 'at the heart' of the company's approach. He adds that it was one of the first to realise that ease of use had to become 'the main goal in design.' The company also describes design as 'a fundamental building block of the brand', adding that it is 'central to our product creation and is a core competence integrated into the entire company'. It thus devotes a considerable amount of time and money researching what customers will want and then designing products that are intended to fulfil these needs"

There you have it, from a CEO of a large company:
usability is the key to design, and design is key to the brand, AND THEREFORE, they invest heaviliy in User Centered Design. I knew this about Nokia because I keep running into Nokia folks at UPA and CHI conferences...