December 14, 2001

Sick health care sites
The "cranky user" cranks it up by going after health care and insurance sites.

"Users come to a site looking for a doctor because they are in need of medical attention; they want to find out if they have a serious condition, not watch your logo spin for five minutes."

"The end result of this is that I don't use the company Web page -- I call in." "I don't know how much that costs, but it's probably a lot; it seems like the company would get a better return on investment by doing a simpler site."

The cranky user is always right...

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