What does it take to delight customers?
My good friend Dan from Apogee in Hong Kong posted a nice, succinct article on how to delight your customers.
Of course, it's not a big stretch from delighting customers to delighting employees, volunteers, members, or other "users". But if you're reading this you probably already realize that Dan's maxim can be applied broadly when designing.
You'll note that Dan doesn't include "follow usability guidelines." In my experience, practicing User-Centered Design produces better results than strict adherance to guidelines. (Of course both together work extra-well.)
- The Pursuit of Simplicity
- The trouble with usability guidelines