I Track, You Track, We All Track for Eyetracking

A new study from the Poynter Institute is out, and this article provides some reviews and critiques of the findings. Jakob Nielsen and Jared Spool are among the "home page umpires." The interactive 'heatmaps' are pretty neat if you've never seen eyetracking data.

Poynter Online - When It Comes to Homepages, It is Polite to Stare

"Eyetrack researchers showed 46 people a variety of mock news websites and followed their eyes as they moved along the pages. Here's what the research found."

See Also:
- Findings of Eyetrack III research from The Poynter Institute