November 25, 2003

Usability Service with a smile...

...okay, a quirky, possibly scary "The Shining" kind of smile, but a smile nonetheless.

The following is from the home page of Kurt Robinson Usability Consulting. It struck me as funny - but then I have a rather twisted sense of humor (a fact that anyone who reads this site often will atest to). I'm not sure it's the kind of writing style that conveys a sense of credibility or professionalism.

"We rigorously inspect your site, looking for ways to make it quicker and easier for your site's visitors to find things, compare products, check out, subscribe, etc. Beyond that, we look for any opportunity to enhance the user's sense that your company is trustworthy, and that, vaguely speaking, your company has a consistent, likable personality. Failing that, at least try to be likable in your private life. Remember birthdays. Really listen. Play dumb. Put a sock in it.

"The deliverable is a Usability Report - A concise report describing ways to improve the user experience your site provides. In this context, 'the deliverable' has no sexual connotations."

I'd never hire this consultant - not based on their web site. Then again, there's so much obviously wrong with this site that I can't believe they actually expect to get any business from their site.

Of course, maybe they're not targeting folks like me or my clients. If their target market is adolecent boys, maybe this is spot on.

Being funny's great, and I think it can actually help in marketing. Just look at Steve Krug, his book was a huge seller, largely because of his fabulous writing style. But there comes a point when things go too far and turn people away.

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