March 02, 2003

Segmenting Users with Navigation Games
The Rayovac corporate site has one of the worst navigation bars I've seen on a company web site in a long time. Talk about bad interaction design. Try selecting "About Rayovac", then mouse into the body of the page, then try to click on one of the second level navigation options like "Supplier Diversity." Depending on the path your mouse travels, your target is likely to disappear before your mouse gets there. Yet another gratuitous use of Flash. Maybe one of their design goals was to make navigating something of a puzzle - a challenging game of manual dexterity. Then again, maybe their target customers are people who could win at the classic kids' game "Operation."

[Via Andrew's HeyBlog]

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