Wireless as marketing gimmick

[W]e built a WAP add-on for our MLS product to allow Realtors to search for properties over their phone. Not one of our customers ever bought the WAP module, but it was still something we needed to have available. Most RFPs we would get from potential clients requested that wireless access be available. So we built the module, not because we thought that anyone would ever buy it, but because it helped us win sales. Why wouldn’t people buy it? WAP sounds cool when you describe it, but in practice, it’s more difficult to use than it’s worth.