May 20, 2002

Bogroll my butt
Malevole -- the site that brought us lap dancers a few weeks ago -- has taken the traditional blogrolling concept and twisted it into something suitable for flushing down the toilet: a "bogroll". Here's the rationale.

- Better Living Through Software discusses blogrolling and linking, making a few good points:

"So the law of "link reciprocity" is based on the idea that flow is something that should be returned, if you can. And since there is no "law of conservation of flow", then flow that someone directs at you isn't necessarily diminshed by you directing flow back at them later."

"Blogrolling is sort of like making introductions between friends. There is no easy way to measure how "appropriate" readers find a particular blogroll. Probably blogrolls that have a low clickthrough ratio are less appropriate than blogrolls that have high clickthroughs (if only 5% of the readers click on a link, it was obviously not very interesting to the audience)."

- In Big media beats the blog drum -- Seven blogger traits threaten media incumbents, Pressflex says this about blogrolling:
"By regularly commending and linking to other blogger's posts, bloggers weave new broadcast networks. (If you don't own a network, invent your own!)

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